Lafley and martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. What is our winning aspiration? What capabilities must we have in place to win? Lafley and martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. What is our winning.
What is our winning aspiration? What capabilities must we have in place to win? Lafley and martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. (1) what is our winning aspiration? (2) where will we play? (3) how will we win? (4) what capabilities must we have in place to win? Lafley and martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. What is our winning aspiration? What capabilities must we have in place to win? What management systems are required to support our choices? The strategy framework in this book was jointly developed by the 2 authors, who were previously the ceo of procter & gamble (p&g) and the dean of the rotman school of management respectively. When lafley became the ceo of p&g in year 2000, he used this framework to revitalize the company and it has now become a standard process at p&g. Playing to win outlines a proven method that has worked for some of todays most celebrated brands and products. Let this book serve as your new guide to winning, as well.
What management systems are required to support our choices? The strategy framework in this book was jointly developed by the 2 authors, who were previously the ceo of procter & gamble (p&g) and the dean of the rotman school of management respectively. When lafley became the ceo of p&g in year 2000, he used this framework to revitalize the company and it has now become a standard process at p&g. Playing to win outlines a proven method that has worked for some of todays most celebrated brands and products. Let this book serve as your new guide to winning, as well.
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